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11/25/24, 10:50 AM Bin Touq, Peec Mobility officials discuss company’s plans for UAE
The meeting discussed the technologies used to extend the lifespan of older gasoline-powered cars
through converting them to electric ones, as well as the company’s vision in bolstering the country’s
initiatives to reduce carbon emissions and raise the proportion of electric and hybrid vehicles to 50
percent of all vehicles on the roads by 2050.The meeting also served as an opportunity to showcase
the range of electric vehicles offered by Peec Mobility in the local market, available to both individuals
and businesses at competitive prices, as well as the company’s growth trajectory since its founding in
2020, with investments totalling $12 million.
Shift to Electric Vehicles: The Ministry of Energy and Infrastructure (MoEI), in collaboration with the
Federal Youth Authority, organised a discussion session titled ‘Youth Leadership in the Shift to
Electric Vehicles’.
Hosted by the Rubu Qarn Science and Technology, the session aimed to explore ways to enhance
the role of Emirati youth in driving the transition to clean energy and electric vehicles. The session
highlighted the initiative Pole Position EV racing, which the Ministry launched in collaboration with the
private sector to involves students in building an electric race car and racing it at the end of the build
process.
The session drew the participation of Sharif Al Olama, Undersecretary for Energy and Petroleum
Affairs at MoEI, Sheikha Jawaher bint Abdullah Al Qassimi, Director of FANN, Ahmed Al Kaabi,
Assistant Undersecretary for Electricity, Water, and Future Energy Sector at MoEI, Hanan Al
Mahmoud, Vice Chairperson of Sharjah Women Sports, Khaled Al Nakhi, Director of Sharjah
Capability Development, Sheikha Al Shamsi, Director of Sajaya Young Ladies of Sharjah, and Khawla
Al Hawai, Director of Sharjah Children.
Al Olama said, “Organising this youth session aligns with the Ministry’s commitment to empowering
the young generation and helping it shape a sustainable future. Our Pole Position initiative aims to
highlight the important role of electric vehicles in reducing carbon emissions, in line with the National
Conservation Campaign ‘Save to Sustain’. Through such events, we seek to encourage youth to
become leaders of change and key contributors to our sustainability agenda.”
He added, “We are also happy to see our EV market growing steadily as we plan to increase the
share of electric and hybrid vehicles to 50% of total vehicles on our roads by 2050. To achieve this
goal, we are constantly expanding our network of EV charging stations and offering a package of
incentives that make EVs more appealing to customers. In 2023, 13% of total car sales were electric
vehicles.
We expect the trend to continue in the coming years. So, we launched UAEV, the first electric vehicle
charging company wholly owned by the UAE government, in line with the country’s vision for a
greener future and the commitment to reducing carbon emissions in the transportation sector.
WAM
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