Page 539 - MOE ENGLISH PR REPORT- NOVEMBER 2024

with global best practices, and has developed specialised zones for the sector with advanced
infrastructure and technology. This commitment reflects the country's belief in the industry’s
significance in furthering its transition to a new economic model based on technology, knowledge
and innovation. The sector also contributes to enhancing the competitiveness of the national
economy, particularly given that the UAE is now recognised as a global hub for major regional and
international media houses.
He added: “The collaboration with Dubai Press Club aligns with the Ministry of Economy's vision on
the importance of continued dialogue and building fruitful partnerships with media and press
institutions in the country. They are our partners in effectively highlighting the UAE’s business
environment and investment opportunities, as well as bringing the world’s attention to the
economic transformation and developments taking place in the country.”

His Excellency Bin Touq further said that the ‘Economic Content Creators Programme’ enhances
the competitiveness of business media by providing an advanced platform for training content
creators and journalists and familiarising them with the best experiences and practices in this field,
enabling them to analyse economic events more thoroughly.”

Her Excellency Mona Al Marri, President of the Dubai Press Club, said that the ‘Dubai Content
Creators Programme’ reflects Dubai's commitment to enhancing the development of the region’s
media and strengthening the skillsets of emerging media talent and content creators to deliver
high-quality digital content across various fields. Launched in partnership with prominent local and
global media organisations and academic institutions, this initiative leverages diverse expertise to
drive innovation in content creation.

Al Marri expressed her appreciation for the partnership between DPC and the UAE Ministry of
Economy for the launch of the first phase of the programme. “The 'Economic Content Creators
Programme' aligns with the fast-paced advancements in the media industry, providing participants
with innovative tools to effectively engage audiences across the Arab world,” Her Excellency said.

She also conveyed her appreciation to all organisations in this pioneering training initiative,
highlighting DPC's commitment to fostering the content creation skills of emerging media talent
both locally and regionally.

Partners in the programme include CNBC Arabia, Dubai Media, blinx, Murdoch University, American
University in Dubai, Edraak Media Academy, Artificial Intelligence Journalism for Research and
Forecasting, and Argaam.

Maryam Al Mulla, Acting Director of Dubai Press Club, said that the programme's first phase will
launch in December, beginning with the ‘Economic Content Creators Programme’. “The programme
addresses the challenges that specialised content creators encounter in key sectors across the
Arab world. Developed in partnership with the UAE Ministry of Economy, the programme is tailored
for emerging media talent and content creators specialising in economy and seeks to equip them to
produce high-quality content that incorporates the latest technological innovations in the industry.”

https://www.mediaoffice.ae/en/news/2024/november/03-11/dpc-launches-dubai-content-creator