Page 542 - MOE ENGLISH PR REPORT- NOVEMBER 2024

11/8/24, 4:46 PM Home | Emirates News Agency
familiarising them with the best experiences and practices in this field, enabling them to analyse economic

events more thoroughly.”
Mona Al Marri, President of the Dubai Press Club, said that the ‘Dubai Content Creators Programme’ reflects

Dubai's commitment to enhancing the development of the region’s media and strengthening the skillsets of

emerging media talent and content creators to deliver high-quality digital content across various fields.
Launched in partnership with prominent local and global media organisations and academic institutions, this

initiative leverages diverse expertise to drive innovation in content creation.
Al Marri expressed her appreciation for the partnership between DPC and the UAE Ministry of Economy for

the launch of the first phase of the programme. “The 'Economic Content Creators Programme' aligns with the

fast-paced advancements in the media industry, providing participants with innovative tools to effectively
engage audiences across the Arab world,” Her Excellency said.

She also conveyed her appreciation to all organisations in this pioneering training initiative, highlighting DPC's

commitment to fostering the content creation skills of emerging media talent both locally and regionally.
Partners in the programme include CNBC Arabia, Dubai Media, blinx, Murdoch University, American

University in Dubai, Edraak Media Academy, Artificial Intelligence Journalism for Research and Forecasting,

and Argaam.
Maryam Al Mulla, Acting Director of Dubai Press Club, said that the programme's first phase will launch in

December, beginning with the ‘Economic Content Creators Programme’. “The programme addresses the
challenges that specialised content creators encounter in key sectors across the Arab world. Developed in

partnership with the UAE Ministry of Economy, the programme is tailored for emerging media talent and

content creators specialising in economy and seeks to equip them to produce high-quality content that
incorporates the latest technological innovations in the industry.”

The ‘Dubai Content Creators Programme’ offers comprehensive training that covers the essential aspects of
content creation, empowering participants with a diverse set of skills to enhance their professional media

abilities. The core areas of focus in the programme include developing storytelling and creative writing skills,

where participants learn to build engaging narratives that captivate audiences and encourage interaction and
engagement.

In the area of audience engagement on digital platforms, participants will learn strategies for designing

content that effectively engages audiences across various platforms, in addition to understanding methods for
measuring impact and analysing the target audience.

The programme also covers multimedia design and production skills, equipping participants to work with

video, audio, and visual design techniques, and teaching them how to integrate these elements to enhance
the power of the message being delivered. Participants will also be trained in the creative use of infographics

to clarify information and improve content quality.

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