Page 545 - MOE ENGLISH PR REPORT- NOVEMBER 2024
P. 545

into the future of the sector. Over the past 20 years, the Dubai Press Club has built an extensive
               network that includes some of the most prominent regional and global media organisations, and we
               are committed to leveraging these connections to benefit local and Arab media, as well as content
               creators.”

               She added: “We are delighted that this gathering offers a unique opportunity to explore the factors
               behind TikTok’s remarkable growth and global impact, as well as to gain insight into the vision of the
               leader steering this influential platform.”

               Shou Zi Chew, CEO of TikTok, expressed enthusiasm about being in Dubai and connecting with
               content creators whose creativity and energy resonate throughout the region. He said that Dubai’s
               dynamism and creative spirit are truly inspiring.

               During the roundtable, the CEO outlined TikTok's three core pillars: discovery, creativity, and
               bridging communities. He explained that the platform is designed to connect users with content
               that aligns with their interests, while also empowering creators by providing a robust suite of tools.
               With thousands of effects and advanced capabilities in AI and generative technology, TikTok offers
               creators limitless opportunities to bring their ideas to life through visual storytelling.

               Chew emphasised that communities are where TikTok’s impact is most powerful. Highlighting
               TikTok’s mission of “inspiring creativity and bringing joy”, he said that each year, the top 10 videos
               on TikTok reflect joyful content. “As a community, it’s amazing to see the positivity and creativity
               shared by our users,” he said.

               Emphasising the importance of quality, he noted, “High-quality videos are essential for engaging
               viewers. We aim to create a diverse platform with something for everyone, and our role is to provide
               the tools that sustain a joyful, creative experience for all users.”

               During his interaction with content creators, the CEO of TikTok gathered valuable feedback and
               addressed their questions on strategies to enhance their content and expand their reach to a
               broader audience.

               The content creators spoke about TikTok’s transformative role in their lives, sharing stories of
               growing their businesses and achieving a wider audience base. They conveyed their gratitude for
               the opportunity to meet and engage with the CEO of a leading social media platform. They noted
               that such gatherings organised by DPC provide essential insights and foster a collaborative
               environment that inspires content creators to enhance their creativity and strive for excellence in
               their work.

               TikTok’s global headquarters are in Los Angeles and Singapore. Alongside its office in Dubai, the
               company also has a presence in several major cities worldwide, including New York, London,
               Dublin, Paris, Berlin, Jakarta, Seoul, and Tokyo.





               https://en.aletihad.ae/news/culture/4526498/dubai-press-club-hosts-interactive-roundtable-
               discussion-wit
   540   541   542   543   544   545   546   547   548   549   550