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into the future of the sector. Over the past 20 years, the Dubai Press Club has built an extensive
network that includes some of the most prominent regional and global media organisations, and we
are committed to leveraging these connections to benefit local and Arab media, as well as content
creators.”
She added: “We are delighted that this gathering offers a unique opportunity to explore the factors
behind TikTok’s remarkable growth and global impact, as well as to gain insight into the vision of the
leader steering this influential platform.”
Shou Zi Chew, CEO of TikTok, expressed enthusiasm about being in Dubai and connecting with
content creators whose creativity and energy resonate throughout the region. He said that Dubai’s
dynamism and creative spirit are truly inspiring.
During the roundtable, the CEO outlined TikTok's three core pillars: discovery, creativity, and
bridging communities. He explained that the platform is designed to connect users with content
that aligns with their interests, while also empowering creators by providing a robust suite of tools.
With thousands of effects and advanced capabilities in AI and generative technology, TikTok offers
creators limitless opportunities to bring their ideas to life through visual storytelling.
Chew emphasised that communities are where TikTok’s impact is most powerful. Highlighting
TikTok’s mission of “inspiring creativity and bringing joy”, he said that each year, the top 10 videos
on TikTok reflect joyful content. “As a community, it’s amazing to see the positivity and creativity
shared by our users,” he said.
Emphasising the importance of quality, he noted, “High-quality videos are essential for engaging
viewers. We aim to create a diverse platform with something for everyone, and our role is to provide
the tools that sustain a joyful, creative experience for all users.”
During his interaction with content creators, the CEO of TikTok gathered valuable feedback and
addressed their questions on strategies to enhance their content and expand their reach to a
broader audience.
The content creators spoke about TikTok’s transformative role in their lives, sharing stories of
growing their businesses and achieving a wider audience base. They conveyed their gratitude for
the opportunity to meet and engage with the CEO of a leading social media platform. They noted
that such gatherings organised by DPC provide essential insights and foster a collaborative
environment that inspires content creators to enhance their creativity and strive for excellence in
their work.
TikTok’s global headquarters are in Los Angeles and Singapore. Alongside its office in Dubai, the
company also has a presence in several major cities worldwide, including New York, London,
Dublin, Paris, Berlin, Jakarta, Seoul, and Tokyo.
https://en.aletihad.ae/news/culture/4526498/dubai-press-club-hosts-interactive-roundtable-
discussion-wit