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Partners in the programme include CNBC Arabia, Dubai Media, blinx, Murdoch University, American
University in Dubai, Edraak Media Academy, Artificial Intelligence Journalism for Research and
Forecasting, and Argaam.
Maryam Al Mulla, Acting Director of Dubai Press Club, said that the programme's first phase will
launch in December, beginning with the ‘Economic Content Creators Programme’. “The programme
addresses the challenges that specialised content creators encounter in key sectors across the
Arab world. Developed in partnership with the UAE Ministry of Economy, the programme is tailored
for emerging media talent and content creators specialising in economy and seeks to equip them to
produce high-quality content that incorporates the latest technological innovations in the industry.”

Comprehensive Training
The ‘Dubai Content Creators Programme’ offers comprehensive training that covers the essential
aspects of content creation, empowering participants with a diverse set of skills to enhance their
professional media abilities. The core areas of focus in the programme include developing
storytelling and creative writing skills, where participants learn to build engaging narratives that
captivate audiences and encourage interaction and engagement.

In the area of audience engagement on digital platforms, participants will learn strategies for
designing content that effectively engages audiences across various platforms, in addition to
understanding methods for measuring impact and analysing the target audience.
The programme also covers multimedia design and production skills, equipping participants to
work with video, audio, and visual design techniques, and teaching them how to integrate these
elements to enhance the power of the message being delivered. Participants will also be trained in
the creative use of infographics to clarify information and improve content quality.

Within the focus area of creative content production, the programme empowers content creators to
develop innovative content that resonates with audiences and achieves the desired impact.

The programme will also provide training in research and analysis techniques, enabling participants
to gain skills in different research strategies and use multiple sources for gathering information,
which enhances the credibility and quality of their content.

The ‘Dubai Content Creators Programme’ aims to develop a new generation of content creators
equipped to navigate future challenges in the media industry. With the growing demand for high-
quality digital content, the programme enhances participants' ability to adapt to technological
developments, work across multiple platforms, and create content that aligns with the diverse
expectations of audiences.

Furthermore, the programme encourages collaboration between local and international content
creators, enabling participants to benefit from diverse experiences, exchange ideas, and foster
creativity on a broader scale, thus strengthening Dubai’s position as a global hub for media
innovation.

Registration
Mahfoudha Abdullah, Specialist, Media Talent Development at Dubai Press Club, said that
registration for the ‘Economic Content Creators Programme’ is now open.

https://www.emirates247.com/uae/dubai-press-club-launches-dubai-content-creators-
programme-2024-11-03-1.735069