Page 551 - MOE ENGLISH PR REPORT- NOVEMBER 2024

During the roundtable, the CEO outlined TikTok's three core pillars: discovery, creativity, and bridging
communities. He explained that the platform is designed to connect users with content that aligns with
their interests, while also empowering creators by providing a robust suite of tools. With thousands of
effects and advanced capabilities in AI and generative technology, TikTok offers creators limitless
opportunities to bring their ideas to life through visual storytelling.

Chew emphasised that communities are where TikTok’s impact is most powerful. Highlighting TikTok’s
mission of “inspiring creativity and bringing joy”, he said that each year, the top 10 videos on TikTok
reflect joyful content. “As a community, it’s amazing to see the positivity and creativity shared by our
users,” he said.

Emphasising the importance of quality, he noted, “High-quality videos are essential for engaging viewers.
We aim to create a diverse platform with something for everyone, and our role is to provide the tools that
sustain a joyful, creative experience for all users.”

During his interaction with content creators, the CEO of TikTok gathered valuable feedback and addressed
their questions on strategies to enhance their content and expand their reach to a broader audience.

The content creators spoke about TikTok’s transformative role in their lives, sharing stories of growing
their businesses and achieving a wider audience base. They conveyed their gratitude for the opportunity to
meet and engage with the CEO of a leading social media platform. They noted that such gatherings
organised by DPC provide essential insights and foster a collaborative environment that inspires content
creators to enhance their creativity and strive for excellence in their work.

TikTok’s global headquarters are located in Los Angeles and Singapore. Alongside its office in Dubai, the
company also has a presence in several major cities worldwide, including New York, London, Dublin,
Paris, Berlin, Jakarta, Seoul, and Tokyo.