Page 90 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:35 AM Red Hat expands partner specialization opportunities for emerging tech - The Catalyst
partners will be recognized as Red Hat Specialized Partners categorized by their
associated technical skills, such as “Red Hat Specialized Partner – Mission Critical
Automation” or “Red Hat Specialized Partner – AI Platform.”

We encourage partners to reach out to their Red Hat partner account managers to
explore these new specialization opportunities and further differentiate themselves as
leading service providers for Red Hat solutions.

Introducing the Red Hat Partner Demand Center

The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and
Demand Generation platform, is designed to help partners more easily deliver
impactful marketing campaigns, content and programs. This enables partners to
autonomously launch ready-made marketing campaigns and create workshop and
webinar registration pages, promoting joint Red Hat solutions to their customers and
prospects.

Key benefits of the platform include:

Autonomous campaign execution: Partners can execute campaigns from

start to finish with an intuitive, self-serve platform.
Easily customizable content: Add your brand and message to turnkey
activities to make the story yours.

Comprehensive activity and lead tracking: Detailed dashboards provide
insights into activities, performance, leads, and more.

Extensive content library: The platform currently features over 16 campaigns
available in nine core languages, spanning all major Red Hat products.

This platform is designed to provide partners with assisted control over their
marketing efforts, providing them with joint branding and messaging. Partners can
request access to the new platform here.

Transforming to Deliver Autonomous Engagement

The ongoing transformation of Red Hat’s global partner engagement experience is a
testament to our commitment to driving an ecosystem-first approach to deliver
impactful, tailored solutions for customers. With this transformation, we are providing
greater autonomy for partners to benefit from more choice, clearer growth
opportunities and stronger collaboration with each other and Red Hat.

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