Page 85 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:34 AM Red Hat Partners Get Global Channel Program Upgrades
Related: Red Hat Sees Opportunity in European Demand for Sovereign Cloud

As such, partners now can earn targeted designations tied to Red Hat’s key technologies, including newly added specializations for Red Hat
Enterprise Linux (RHEL) and RHEL AI. The existing Red Hat OpenShift specialization also will also be split into more specific focus areas –
think virtualization, containers and application development – to better reflect real-world partner capabilities, Chiras said.

Qualifying partners will earn recognition with niche designations such as “Red Hat Specialized Partner – Mission Critical Automation” or
“Red Hat Specialized Partner – AI Platform.” Chiras said the program aligns with Red Hat’s goal of streamlining go-to-market efforts for its
partners by validating their technical expertise and full-life cycle customer support abilities.

Red Hat Partners Get New Demand Center for Self-Service Marketing

Red Hat further unveiled the new Partner Demand Center.

It’s a self-service marketing portal intended to make joint campaign creation, execution and tracking easier on Red Hat partners. The platform
includes the Red Hat Campaigns and Demand Generation toolset. It allows partners to autonomously launch ready-made marketing
campaigns and create workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and prospects.

Related: Red Hat Summit 2025: Key Innovations for IT Channel Partners

That capability means Red Hat partners will have the ability to oversee marketing campaigns from start to finish on their own, with
customized branding and messaging capabilities.

In addition, look for detailed dashboards that deliver insights into activities, performance, leads and more, Chiras said. Right now, the
platform features more than 16 campaigns, available in nine languages, spanning all major Red Hat products, Chiras said.

Red Hat Partners: More Autonomy, More Profitability

The updates come as part of Red Hat’s broader push to enable greater autonomy and profitability across its partner base, the company said.
Chiras said that effort includes expanding rebate programs, particularly around Red Hat Ansible Automation Platform and Red Hat
OpenShift. Along the way, Red Hat expects its simplified digital tools to improve partner visibility and usability.

“With this transformation, we are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and
stronger collaboration with each other and Red Hat,” Chiras wrote.

Red Hat partners are encouraged to visit the Red Hat Partner Connect portal for details on their eligibility, access to the new Demand Center,
and information about rebates and the revamped Partner Engagement Experience Foundations course.

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