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7/24/25, 10:34 AM Red Hat announces range of partner programe enhancements | Microscope
Red Hat announces range of partner programe
enhancements

Red Hat refreshes specialisations and rebates, along with stepping up available marketing support, in its announcement of
enhancements

By Simon Quicke, Microscope Editor Published: 23 Jul 2025 15:07

Red Hat has announced several enhancements to its partner programme designed to increase support for top-tier
partners and to encourage more to gain certifications. This is the second time this year Red Hat has introduced more
functionality for its partner programme as it delivers on its commitment to evolve support to arm partners with the
tools they need to grow.

Stefanie Chiras, senior vice-president of partner ecosystem success
at Red Hat, penned a blog outlining the changes and the motivation
behind their introduction: “The epoch-making shift in the technology
landscape, fuelled by breakthroughs in AI and the dynamic world of
virtualisation, is reshaping every industry.

“Red Hat’s partner ecosystem is pivotal in helping customers
navigate these seismic shifts and capitalise on emerging
opportunities, which is why we are continuously refining Red Hat’s
global partner engagement experience with an ecosystem-driven
approach to IT modernisation. Our transformation is rooted in three business enablers: a globally unified partner
programme, streamlined partner incentives and an enhanced digital experience.”

As part of the latest changes, Red Hat is rolling out a Specialised Partner programme, which has evolved out of the
piloted Practice Accelerator scheme. The idea is to provide clear routes for the channel to develop and then promote
their skills in key areas.

“The Red Hat Specialised Partner Programme recognises partners’ deep technical expertise and proven service
capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-to-market

efforts for partners.” she wrote.

“With this evolution, Red Hat is extending the available partner specialisations beyond Red Hat Ansible Automation

Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux [RHEL] and RHEL
AI.”

Existing specialisations for Red Hat OpenShift will be divided into specific areas, covering virtualisation, containers
and application development.

At the same time, Red Hat has indicated it is introducing a Partner Demand Centre that provides access to the
vendor’s campaigns and demand generation platform.

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