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7/24/25, 10:34 AM Red Hat Partners Get Global Channel Program Upgrades
Red Hat Partners Get Global Channel Program Upgrades

The open-source cloud and AI software provider also unveiled a new self-service marketing portal.

Kelly Teal, Contributing Editor, Channel Futures
July 23, 2025

3 Min Read

NATALYA BARDUSHKA/SHUTTERSTOCK

Red Hat partners are getting a revamped global channel strategy.

On Tuesday, the open-source cloud and AI software provider revealed a fresh wave of enhancements aimed at deepening partner
specialization, expanding marketing capabilities and increasing autonomy across its ecosystem.

The changes – outlined in a July 23 blog by Stefanie Chiras, Red Hat’s senior vice president of partner ecosystem success – represent another
step in Red Hat’s ongoing shift to what the company calls an “ecosystem-first approach to IT modernization.”

“The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic world of virtualization, is reshaping
every industry,” Chiras wrote. “Red Hat’s partner ecosystem is pivotal in helping customers navigate these seismic shifts and capitalize on
emerging opportunities.”

Red Hat Partners: Deepening Specialization with Validation

At the core of the update lies the official launch of the Red Hat Specialized Partner Program. Red Hat partners may recognize this initiative as
the previously piloted as the Partner Practice Accelerator. According to Chiras, this evolution aims to “drive enhanced industry recognition
for validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that are critical to
customer success.”

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