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7/24/25, 10:34 AM Red Hat announces range of partner programe enhancements | Microscope
“This enables partners to autonomously launch ready-made marketing campaigns and to create workshop and
webinar registration pages, promoting joint Red Hat solutions to their customers and prospects,” wrote Chiras. “This
platform is designed to provide partners with assisted control over their marketing efforts, providing them with joint
branding and messaging.”

Chiras said that the changes would provide greater autonomy for partners as well as more choice, and it should
encourage more collaboration between the vendor and its channel.

Finally, the latest programme updates also included an enhancement of the rebate strategy to add more areas where
partners can be rewarded.

“Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to
increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red
Hat OpenShift,” said Chiras. “This is complemented by a simplification of digital tools to improve the partner user
experience, including enhanced tooling designed to provide greater autonomy and visibility for partners.”

The vendor last enhanced its programme at the start of the year, when it added more distributor and ISV support.
Speaking back in January, Chiras said that the firm was committed to ensuring its partners were able to react to a
fast-paced environment and it would continue to enhance its support and build on an approach that’s been going for

more than a year.

“In 2024, Red Hat introduced the first phase of updates to its partner programme as part of our ongoing

transformation efforts, including a new modular programme framework, standardised incentives and upgraded digital
tooling,” she said.

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