Page 78 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:31 AM Red Hat boosts partner engagement with program updates and new Partner Demand Center | Web Release
The ongoing transformation of Red Hat’s global partner engagement experience is a testament to our commitment to
driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With this transformation, we

are providing greater autonomy for partners to benefit from more choice, clearer growth opportunities and stronger
collaboration with each other and Red Hat.

Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities, aiming to increase

partner profitability and drive product growth, particularly with Red Hat Ansible Automation Platform and Red Hat
OpenShift. This is complemented by a simplification of digital tools to improve the partner user experience, including

enhanced tooling designed to provide greater autonomy and visibility for partners.

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