Page 74 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:31 AM Red Hat boosts partner engagement with program updates and new Partner Demand Center - Middle East News 247
develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat
Specialized Partner Program recognizes partners’ deep technical expertise and proven service
capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining go-

to-market efforts for partners.

With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible
Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise

Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided
into specific focus areas, including virtualization, containers and application development. Qualifying
partners will be recognized as Red Hat Specialized Partners categorized by their associated technical
skills, such as “Red Hat Specialized Partner – Mission Critical Automation” or “Red Hat Specialized

Partner – AI Platform.”

We encourage partners to reach out to their Red Hat partner account managers to explore these new

specialization opportunities and further differentiate themselves as leading service providers for Red Hat
solutions.

Introducing the Red Hat Partner Demand Center

The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation

platform, is designed to help partners more easily deliver impactful marketing campaigns, content and
programs. This enables partners to autonomously launch ready-made marketing campaigns and create
workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and

prospects.

Key benefits of the platform include:

Autonomous campaign execution: Partners can execute campaigns from start to finish with an
intuitive, self-serve platform.

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