Page 71 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:31 AM Red Hat Boosts Partner Engagement With Program Updates And New Partner Demand Center

The epoch-making shift in the technology landscape, fueled by breakthroughs in
AI and the dynamic world of virtualization, is reshaping every industry. Red Hat's
partner ecosystem is pivotal in helping customers navigate these seismic shifts

and capitalize on emerging opportunities, which is why we are continuously
refining Red Hat's global partner engagement experience with an ecosystem-
driven approach to IT modernization. Our transformation is rooted in three
business enablers: a globally unified partner program, streamlined partner
incentives and an enhanced digital experience. Deepening expertise with Red Hat

Specialized Partners:

Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red
Hat:“We're excited to launch the Red Hat Specialized Partner Program, formerly
piloted as Partner Practice Accelerator, to drive enhanced industry recognition for
validated partners and provide clearer pathways for partners to develop and

showcase skills in high-demand areas that are critical to customer success. The
Red Hat Specialized Partner Program recognizes partners' deep technical
expertise and proven service capabilities to support the full customer lifecycle,
aligning with strategic technologies and streamlining go-to-market efforts for
partners.

With this evolution, Red Hat is extending the available partner specializations
beyond Red Hat Ansible Automation Platform and Red Hat OpenShift to
encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL
AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided
into specific focus areas, including virtualization, containers and application
development. Qualifying partners will be recognized as Red Hat Specialized

Partners categorized by their associated technical skills, such as“Red Hat
Specialized Partner – Mission Critical Automation” or“Red Hat Specialized Partner
– AI Platform.”

We encourage partners to reach out to their Red Hat partner account managers
to explore these new specialization opportunities and further differentiate
themselves as leading service providers for Red Hat solutions. Introducing the
Red Hat Partner Demand Center:

The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and

Demand Generation platform, is designed to help partners more easily deliver
impactful marketing campaigns, content and programs. This enables partners to
autonomously launch ready-made marketing campaigns and create workshop

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