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7/24/25, 10:30 AM Red Hat boosts partner engagement with program updates and new Partner Demand Center - Middle East Business News and Inf…
With this evolution, Red Hat is extending the available partner specializations beyond Red Hat
Ansible Automation Platform and Red Hat OpenShift to encompass additional products like Red
Hat Enterprise Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat
OpenShift will be divided into specific focus areas, including virtualization, containers and
application development. Qualifying partners will be recognized as Red Hat Specialized Partners
categorized by their associated technical skills, such as “Red Hat Specialized Partner – Mission
Critical Automation” or “Red Hat Specialized Partner – AI Platform.”
We encourage partners to reach out to their Red Hat partner account managers to explore
these new specialization opportunities and further differentiate themselves as leading service
providers for Red Hat solutions.
Introducing the Red Hat Partner Demand Center:
The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand
Generation platform, is designed to help partners more easily deliver impactful marketing
campaigns, content and programs. This enables partners to autonomously launch ready-made
marketing campaigns and create workshop and webinar registration pages, promoting joint
Red Hat solutions to their customers and prospects.
Key benefits of the platform include:
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