Page 62 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:30 AM Red Hat targets greater partner autonomy with latest channel updates | ChannelPro
First piloted as the Partner Practice Accelerator, the new Red Hat Specialized Partner Program has now
received an official launch. The initiative aims to provide validated partners with greater industry recognition
and clearer pathways to develop and showcase their skills in high-demand areas.

According to Red Hat, the changes will ensure partners are recognized for their technical expertise and
proven service delivery capabilities to support the full customer lifecycle.

As part of the full launch, Red Hat has also extended its range of specializations beyond Red Hat Ansible
Automation Platform and Red Hat Openshift to include further products such as Red Hat Enterprise Linux
(RHEL), and RHEL AI. Meanwhile, the Openshift specialization has been broken down into specific focus
areas, including virtualization, containers, and application development.

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Red Hat said qualified partners will be recognized with distinctions that highlight their specific skills, such as

“Red Hat Specialized Partner – Mission Critical Automation” or “Red Hat Specialized Partner – AI
Platform”.

Red Hat Partner Demand Center

Alongside the specialization refresh, Red Hat has also launched its new Partner Demand Center, a new
demand generation and marketing platform designed to help partners streamline their go-to-market

campaigns.

Partners will be able to autonomously launch ready-made marketing campaigns as well as create workshop

and webinar registration pages to help promote joint solutions to customers.

Alongside autonomous campaign execution, Red Hat said the platform will provide easily customizable

content, comprehensive activity and lead tracking, alongside an extensive content library that currently

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