Page 57 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:30 AM Red Hat boosts partner engagement with program updates and new Partner Demand Center
The epoch-making shift in the technology landscape, fueled by breakthroughs in AI and the dynamic
world of virtualization, is reshaping every industry. Red Hat’s partner ecosystem is pivotal in helping
customers navigate these seismic shifts and capitalize on emerging opportunities, which is why we are
continuously refining Red Hat’s global partner engagement experience with an ecosystem-driven

approach to IT modernization. Our transformation is rooted in three business enablers: a globally unified
partner program, streamlined partner incentives and an enhanced digital experience.

Deepening expertise with Red Hat Specialized Partners

Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: “We're excited to

launch the Red Hat Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to
drive enhanced industry recognition for validated partners and provide clearer pathways for partners to
develop and showcase skills in high-demand areas that are critical to customer success. The Red Hat
Specialized Partner Program recognizes partners’ deep technical expertise and proven service
capabilities to support the full customer lifecycle, aligning with strategic technologies and streamlining

go-to-market efforts for partners.

With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible
Automation Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise
Linux (RHEL) and RHEL AI. Furthermore, the existing specialization for Red Hat OpenShift will be

divided into specific focus areas, including virtualization, containers and application development.
Qualifying partners will be recognized as Red Hat Specialized Partners categorized by their associated
technical skills, such as "Red Hat Specialized Partner - Mission Critical Automation" or "Red Hat
Specialized Partner - AI Platform."

We encourage partners to reach out to their Red Hat partner account managers to explore these new

specialization opportunities and further differentiate themselves as leading service providers for Red Hat
solutions.

Introducing the Red Hat Partner Demand Center

The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation

platform, is designed to help partners more easily deliver impactful marketing campaigns, content and
programs. This enables partners to autonomously launch ready-made marketing campaigns and create
workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and
prospects.

Key benefits of the platform include:

Autonomous campaign execution: Partners can execute campaigns from start to finish with an

intuitive, self-serve platform.

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