Page 55 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:30 AM Red Hat Announces Enhancements To Global Partner Program - Channel Post MEA
Red Hat encourages partners to reach out to their Red Hat partner account managers to explore these new
specialization opportunities and further differentiate themselves as leading service providers for Red Hat
solutions.

Introducing the Red Hat Partner Demand Center

The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation
platform, is designed to help partners more easily deliver impactful marketing campaigns, content and
programs. This enables partners to autonomously launch ready-made marketing campaigns and create
workshop and webinar registration pages, promoting joint Red Hat solutions to their customers and
prospects.

Key benefits of the platform include:

Autonomous campaign execution: Partners can execute campaigns from start to finish with an intuitive,
self-serve platform.
Easily customizable content: Add your brand and message to turnkey activities to make the story yours.
Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities,
performance, leads, and more.
Extensive content library: The platform currently features over 16 campaigns available in nine core
languages, spanning all major Red Hat products.

This platform is designed to provide partners with assisted control over their marketing efforts, providing them
with joint branding and messaging. Partners can request access to the new platform here.

Transforming to deliver autonomous engagement

The ongoing transformation of Red Hat’s global partner engagement experience is a testament to Red Hat’s
commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers. With
this transformation, Red Hat is providing greater autonomy for partners to benefit from more choice, clearer
growth opportunities and stronger collaboration with each other and Red Hat.

Red Hat continues to enhance Red Hat’s rebate strategy by extending and adding new rebate opportunities,
aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible Automation
Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to improve the
partner user experience, including enhanced tooling designed to provide greater autonomy and visibility for
partners.

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