Page 58 - Red Hat PR REPORT

Page 58 - Red Hat PR REPORT - JULY 2025

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7/24/25, 10:30 AM Red Hat boosts partner engagement with program updates and new Partner Demand Center
Easily customizable content: Add your brand and message to turnkey activities to make the story
yours.
Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities,
performance, leads, and more.

Extensive content library: The platform currently features over 16 campaigns available in nine core
languages, spanning all major Red Hat products.

This platform is designed to provide partners with assisted control over their marketing efforts, providing
them with joint branding and messaging. Partners can request access to the new platform here.

Transforming to deliver autonomous engagement

The ongoing transformation of Red Hat's global partner engagement experience is a testament to our
commitment to driving an ecosystem-first approach to deliver impactful, tailored solutions for customers.
With this transformation, we are providing greater autonomy for partners to benefit from more choice,
clearer growth opportunities and stronger collaboration with each other and Red Hat.

Red Hat continues to enhance our rebate strategy by extending and adding new rebate opportunities,

aiming to increase partner profitability and drive product growth, particularly with Red Hat Ansible
Automation Platform and Red Hat OpenShift. This is complemented by a simplification of digital tools to
improve the partner user experience, including enhanced tooling designed to provide greater autonomy

and visibility for partners.

Learn more

Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner account
manager, or contact partner support for further information on these updates and to understand their
current standing and eligibility requirements. Additionally, more details on updated rebates and
incentives can be found in the Red Hat Content Center.

Finally, if you are a partner and have not done so already, please complete the refreshed Red Hat
Partner Engagement Experience Foundations course. This course outlines the critical elements of Red
Hat’s partner program.