Page 68 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:30 AM Red Hat boosts partner engagement with program updates and new Partner Demand Center - Middle East Business News and Inf…
Autonomous campaign execution: Partners can execute campaigns from start to finish with
an intuitive, self-serve platform.

Easily customizable content: Add your brand and message to turnkey activities to make the
story yours.

Comprehensive activity and lead tracking: Detailed dashboards provide insights into
activities, performance, leads, and more.

Extensive content library: The platform currently features over 16 campaigns available in
nine core languages, spanning all major Red Hat products.

This platform is designed to provide partners with assisted control over their marketing efforts,
providing them with joint branding and messaging. Partners can request access to the new

platform here.

Transforming to deliver autonomous engagement:

The ongoing transformation of Red Hat’s global partner engagement experience is a testament

to our commitment to driving an ecosystem-first approach to deliver impactful, tailored
solutions for customers. With this transformation, we are providing greater autonomy for
partners to benefit from more choice, clearer growth opportunities and stronger collaboration

with each other and Red Hat.

Red Hat continues to enhance our rebate strategy by extending and adding new rebate
opportunities, aiming to increase partner profitability and drive product growth, particularly

with Red Hat Ansible Automation Platform and Red Hat OpenShift. This is complemented by a
simplification of digital tools to improve the partner user experience, including enhanced

tooling designed to provide greater autonomy and visibility for partners.

Learn more:

Partners can log into the Red Hat Partner Connect portal, reach out to their Red Hat partner
account manager, or contact partner support for further information on these updates and to

understand their current standing and eligibility requirements. Additionally, more details on
updated rebates and incentives can be found in the Red Hat Content Center.

Finally, if you are a partner and have not done so already, please complete the refreshed Red

Hat Partner Engagement Experience Foundations course. This course outlines the critical

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