Page 72 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:31 AM Red Hat Boosts Partner Engagement With Program Updates And New Partner Demand Center
and webinar registration pages, promoting joint Red Hat solutions to their
customers and prospects.

Key benefits of the platform include:
Autonomous campaign execution: Partners can execute campaigns from start
to finish with an intuitive, self-serve platform.

Easily customizable content: Add your brand and message to turnkey
activities to make the story yours.
Comprehensive activity and lead tracking: Detailed dashboards provide
insights into activities, performance, leads, and more.
Extensive content library: The platform currently features over 16 campaigns

available in nine core languages, spanning all major Red Hat products.

This platform is designed to provide partners with assisted control over their
marketing efforts, providing them with joint branding and messaging. Partners can
request access to the new platform here. Transforming to deliver autonomous
engagement:

The ongoing transformation of Red Hat's global partner engagement experience
is a testament to our commitment to driving an ecosystem-first approach to
deliver impactful, tailored solutions for customers. With this transformation, we are
providing greater autonomy for partners to benefit from more choice, clearer

growth opportunities and stronger collaboration with each other and Red Hat.

Red Hat continues to enhance our rebate strategy by extending and adding new
rebate opportunities, aiming to increase partner profitability and drive product
growth, particularly with Red Hat Ansible Automation Platform and Red Hat
OpenShift. This is complemented by a simplification of digital tools to improve the

partner user experience, including enhanced tooling designed to provide greater
autonomy and visibility for partners. Learn more:

Partners can log into the Red Hat Partner Connect portal, reach out to their Red

Hat partner account manager, or contact partner support for further information on
these updates and to understand their current standing and eligibility
requirements. Additionally, more details on updated rebates and incentives can be
found in the Red Hat Content Center.

Finally, if you are a partner and have not done so already, please complete the

refreshed Red Hat Partner Engagement Experience Foundations course. This
course outlines the critical elements of Red Hat's partner program.

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