Page 77 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:31 AM Red Hat boosts partner engagement with program updates and new Partner Demand Center | Web Release
Dr. Stefanie Chiras, Senior Vice President, Partner Ecosystem Success, Red Hat: “We’re excited to launch the Red Hat
Specialized Partner Program, formerly piloted as Partner Practice Accelerator, to drive enhanced industry recognition for

validated partners and provide clearer pathways for partners to develop and showcase skills in high-demand areas that
are critical to customer success. The Red Hat Specialized Partner Program recognizes partners’ deep technical expertise

and proven service capabilities to support the full customer lifecycle, aligning with strategic technologies and
streamlining go-to-market efforts for partners.

With this evolution, Red Hat is extending the available partner specializations beyond Red Hat Ansible Automation

Platform and Red Hat OpenShift to encompass additional products like Red Hat Enterprise Linux (RHEL) and RHEL
AI. Furthermore, the existing specialization for Red Hat OpenShift will be divided into specific focus areas, including

virtualization, containers and application development. Qualifying partners will be recognized as Red Hat Specialized
Partners categorized by their associated technical skills, such as “Red Hat Specialized Partner – Mission Critical
Automation” or “Red Hat Specialized Partner – AI Platform.”

We encourage partners to reach out to their Red Hat partner account managers to explore these new specialization

opportunities and further differentiate themselves as leading service providers for Red Hat solutions.

Introducing the Red Hat Partner Demand Center

The new Red Hat Partner Demand Center, featuring the Red Hat Campaigns and Demand Generation platform, is
designed to help partners more easily deliver impactful marketing campaigns, content and programs. This enables

partners to autonomously launch ready-made marketing campaigns and create workshop and webinar registration pages,
promoting joint Red Hat solutions to their customers and prospects.

Key benefits of the platform include:

Autonomous campaign execution: Partners can execute campaigns from start to finish with an intuitive, self-

serve platform.
Easily customizable content: Add your brand and message to turnkey activities to make the story yours.

Comprehensive activity and lead tracking: Detailed dashboards provide insights into activities, performance,
leads, and more.
Extensive content library: The platform currently features over 16 campaigns available in nine core languages,

spanning all major Red Hat products.

This platform is designed to provide partners with assisted control over their marketing efforts, providing them with
joint branding and messaging. Partners can request access to the new platform here.

Transforming to deliver autonomous engagement

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