Page 80 - Red Hat PR REPORT - JULY 2025

7/24/25, 10:32 AM Red Hat boosts partner engagement with new programmes and resources – ARN
Enterprise open source software vendor Red Hat is boosting partner
engagement with a new programme for specialised partners and the launch

of a partner demand centre.

The specialised partner program, formerly piloted as partner practice

accelerator, is designed to drive enhanced industry recognition for validated
partners. It also provides clearer pathways for partners to develop and

showcase skills in high-demand areas critical to customer success, senior
vice president for partner ecosystem success Stefanie Chiras wrote in a blog

post.

The program recognises partners’ technical expertise and proven service

capabilities to support the full customer lifecycle, aligning with strategic
technologies and streamlining go-to-market efforts for partners.

Red Hat is also extending available partner specialisations beyond Red Hat

Ansible Automation Platform and Red Hat OpenShift to encompass additional

products like Red Hat Enterprise Linux (RHEL) and RHEL AI.

Existing specialisation for Red Hat OpenShift will also be divided into specific

focus areas, including virtualisation, containers and application development.

Qualifying partners will be recognised as Red Hat specialised partners

categorised by their associated technical skills, such as “Red Hat Specialised
Partner – Mission Critical Automation” or “Red Hat Specialised Partner – AI

Platform.”

The latest in a series of developments also features a new partner demand
centre, featuring the Red Hat campaigns and demand generation platform, is

designed to help partners deliver impactful marketing campaigns, content
and programes more easily.

It enables partners to autonomously launch ready-made campaigns with
customisable content and create workshop and webinar registration pages

promoting joint Red Hat solutions to customers and prospects.

https://www.arnnet.com.au/article/4027697/red-hat-boosts-partner-engagement-with-new-programmes-and-resources-2.html 2/3