Page 4 - BRIDGESTONE PR REPORT - APRIL 2025
P. 4
General Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 179,500
*Arabic Total Value of Spend 1:4 AED 718,000
English Total AED 20,600
*English Total Value of Spend 1:4 AED 82,400
TOTAL AED 800,400
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
