Page 5 - BRIDGESTONE PR REPORT - APRIL 2025
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Competitor Coverage
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
Arabic Total AED 24,300
*Arabic Total Value of Spend 1:4 AED 97,200
English Total AED 4,600
*English Total Value of Spend 1:4 AED 18,400
TOTAL AED 115,600
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
