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9/1/25, 4:29 PM First Emirati to hold top UN tourism job reveals plan to unlock Africa and Latin America | The National
Ms Al Nowais, whose term as secretary general of UN Tourism will come to an end in 2030, is keen to
leave a legacy of optimism.
"I want tourism to work for the planet, not against it," she said. "My legacy should be measured on
impact – on the millions of jobs created, the businesses we help keep alive and the communities that
benefit from sustainable tourism.
"This industry connects with many others. If we create the right policies, then hotels and tourism
providers will rely on locally sourced goods and services. That allows small businesses to thrive and
strengthens local economies."
She added that the success of her term will be measured on the effect of her five key priorities.
"They will be measured by the jobs we create, the policies we strengthen, the training programmes we
expand and the cultural exchanges we facilitate. My responsibility is to ensure those programmes
make a real impact on the ground."
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