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9/1/25, 4:29 PM Working with the Global South to chart a course through rising tourism | The National

The challenges that face emerging economies as they find their footing in the international tourism

market are many. Ensuring that money spent by tourists stays in the country, rather than flowing back
to international airlines, tour operators and hotel chains is one. Developing managed, equitable
tourism is also vital to prevent the creation of a seasonal economy that is vulnerable to unforeseen
shocks such as worldwide pandemics or climate change. A number of countries are forging their own

paths forward.

In this context, global leadership has a vital role to play. It is notable therefore that the incoming
Secretary General of UN Tourism, Shaikha Al Nowais – the first Emirati to hold the role – has revealed

that regions with great tourism potential, such as Africa, Latin America and small island states, will be
part of her focus.

"Tourism is not a luxury," she told The National this week. "It creates jobs, uplifts communities and

keeps small businesses alive … With the right planning and partnerships, every country – no matter its
challenges – can benefit from tourism."

The incoming Secretary General of UN Tourism, Shaikha Al Nowais – the first
Emirati to hold the role – has revealed that regions with great tourism potential,
such as Africa, Latin America and small island states, will be part of her focus

This is where lessons gained from the UAE’s well-managed tourism experience can inform the global
conversation. Abu Dhabi and Dubai have both risen up the ranks as destination hotspots thanks to
their diverse offerings, first-class infrastructure and proven ability to work in concert with other

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