Page 282 - MOET ENGLISH PR REPORT - AUGUST 2025

Central to her agenda is the strategic adoption of emerging technologies—particularly artificial
intelligence and blockchain—to modernize critical tourism infrastructure. From digitized airport
systems and smarter public transportation networks to more resilient healthcare solutions for
travelers, her technology-driven proposals aim to enhance global tourism efficiency while reducing
environmental impact.

Her vision is structured around seven strategic pillars: sustainability; inclusivity and capacity
building; technology and innovation; cultural exchange; infrastructure; collaboration; and policy
and governance. Key initiatives include launching sustainable tourism certification programs,
investing in energy-efficient infrastructure, and expanding tourism access to underrepresented
communities. Al Nowais has emphasized the importance of education and human capital
development—particularly for women and youth—as essential to building a more resilient and
equitable tourism sector.

The significance of her nomination resonates beyond the confines of the tourism industry. H.E.
Abdulla Bin Touq Al Marri, UAE Minister of Economy and Chairman of the Emirates Tourism Council,
praised the appointment as a reflection of the UAE’s growing leadership in sustainable
development and international cooperation. President Sheikh Mohamed bin Zayed Al Nahyan also
celebrated the milestone, describing it as a testament to the country’s longstanding commitment
to empowering women and advancing global dialogue.

Al Nowais’s election comes at a pivotal time for global tourism, which continues to navigate post-
pandemic recovery, climate change, and shifting geopolitical dynamics. According to the UN
Tourism Barometer, international arrivals in early 2025 exceeded 300 million—14 million more than
the previous year—indicating a strong global appetite for travel and renewed opportunity for
strategic leadership. Against this backdrop, Al Nowais’s inclusive, tech-forward vision positions her
to guide the organization through a critical era of transformation.
As the global community awaits her official confirmation later this year, Shaikha Nasser Al Nowais
stands ready to not only lead UN Tourism—but to reimagine its role for a more innovative, inclusive,
and sustainable future.

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