Page 37 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/25/25, 10:32 AM Bridgestone powers Automechanika Network in Abu Dhabi, together with long-standing partner Al Masaood TBA | Web Release
Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the future of mobility in
MEA region. Our participation in this event alongside Bridgestone underscores our shared commitment to innovation,

excellence, and sustainable solutions. I commend Mr. Salah Adib, General Manager of our TBA division, and the
operations team for strengthening our leadership in the mobility sector. At Al Masaood, we remain dedicated to

delivering reliable, forward-looking solutions while supporting government and public-sector partners in line with the
UAE’s vision for a smart, sustainable, and technologically advanced transport ecosystem.”

Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and customer experience in

the MENA region, offering insights that will help define the aftermarket industry’s future. Gurhan Cevikel, Head of
Marketing, Bridgestone MEA, spoke about Bridgestone’s E8 Commitment, and discussed how AI, digitalisation, and

aftermarket innovation are enabling smarter mobility and greater productivity across the ecosystem.

The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’, urged participants to
address how business leaders can adapt and thrive in the face of changing customer demands, digital disruption, and the
growing importance of sustainability. The event fostered a space for meaningful dialogue, where Bridgestone engaged

with industry leaders to share insights and explore new perspectives.

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