Page 39 - BRIDGESTONE PR REPORT - SEPTEMBER 2025

9/25/25, 10:32 AM Latest News

At the event, Mr. Hani El Tannir, CEO of Group Industrial, Al Masaood Group, took part in a panel discussion

titled 'E-commerce: Transforming Aftermarket Sales & Services,' sharing expertise from Al Masaood's broad
industrial operations and regional experience.

Mr. Hani El Tannir commented. “Automechanika Network is a pivotal platform for shaping the future of

mobility in MEA region. Our participation in this event alongside Bridgestone underscores our shared
commitment to innovation, excellence, and sustainable solutions. I commend Mr. Salah Adib, General

Manager of our TBA division, and the operations team for strengthening our leadership in the mobility sector.
At Al Masaood, we remain dedicated to delivering reliable, forward-looking solutions while supporting
government and public-sector partners in line with the UAE’s vision for a smart, sustainable, and

technologically advanced transport ecosystem.”

Meanwhile, Bridgestone highlighted advancements in tyre technology, fleet management, and customer
experience in the MENA region, offering insights that will help define the aftermarket industry’s future. Gurhan
Cevikel, Head of Marketing, Bridgestone MEA, spoke about Bridgestone’s E8 Commitment, and discussed

how AI, digitalisation, and aftermarket innovation are enabling smarter mobility and greater productivity
across the ecosystem.

The theme of the event, ‘Shifting Gears – Navigating Tech, Sustainability & Transformation’, urged

participants to address how business leaders can adapt and thrive in the face of changing customer
demands, digital disruption, and the growing importance of sustainability. The event fostered a space for

meaningful dialogue, where Bridgestone engaged with industry leaders to share insights and explore new
perspectives.

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