Page 161 - AAE PR REPORT - MARCH 2025

3/3/25, 12:06 PM Latest News
This rebrand will enhance the company's relevance and inclusivity for corporate clients by offering innovative services such as direct credit to bank accounts, digital wallets, mobile credits, and utility accounts, expanding
beyond traditional cash payout services.
“The rebranding of Worldwide Cash Express to Blue Remit marks a pivotal step in our growth journey. It is a reflection of our vision to become a global leader in the remittance industry, combining cutting-edge technology
with a customer-centric approach. Furthermore, this change allows us to clearly communicate our expanded digital service offerings, attract a wider demographic, and prepare for the integration of future financial
technologies like digital currencies, which are key to our long-term strategy,” said Rashed A. Al Ansari, Chief Executive Officer of Blue Remit.
Under the Blue Remit identity, customers and partners will benefit from a renewed focus on innovative solutions, operational excellence, and unparalleled service delivery. The transition to the new branding will be
seamless, with no disruption to ongoing operations or partnerships.
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