Page 156 - AAE PR REPORT - MARCH 2025

3/3/25, 12:05 PM Al Ansari's Worldwide Cash Express rebrands into Blue Remit
The decision to rebrand follows extensive strategic planning and aligns with the company’s

vision for innovation, expansion, and market leadership. Blue Remit will build on the strong

foundation established by Worldwide Cash Express while embracing a broader perspective

to deliver cutting-edge modern remittance solutions to a more dynamic and diverse global

market.

Inspired by the blue sky, symbolizing limitless possibilities, Blue Remit reflects the

company’s ambition to redefine cross-border payments through advanced technology and

expanded digital services across the globe.

“The rebranding of Worldwide Cash Express to Blue

Remit marks a pivotal step in our growth journey. It is a

reflection of our vision to become a global leader in the

remittance industry, combining cutting-edge technology

with a customer-centric approach. Furthermore, this Rashed Al Ansari
CEO – Blue Remit
change allows us to clearly communicate our expanded

digital service offerings, attract a wider demographic, and prepare for the

integration of future financial technologies like digital currencies, which are

key to our long-term strategy.”

This rebrand will enhance the company’s relevance and inclusivity for corporate clients by

offering innovative services such as direct credit to bank accounts, digital wallets, mobile

credits, and utility accounts, expanding beyond traditional cash payout services.

Under the Blue Remit identity, customers and partners will benefit from a renewed focus on

innovative solutions, operational excellence, and unparalleled service delivery. The

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