Page 154 - AAE PR REPORT

Page 154 - AAE PR REPORT - MARCH 2025

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3/3/25, 12:04 PM Worldwide CashExpress unveils its new Identity as Blue Remit
This rebrand will enhance the company's relevance and inclusivity for corporate clients by offering innovative
services such as direct credit to bank accounts, digital wallets, mobile credits, and utility accounts, expanding
beyond traditional cash payout services.

“The rebranding of Worldwide Cash Express to Blue Remit marks a pivotal step in our growth journey. It is a
reflection of our vision to become a global leader in the remittance industry, combining cutting-edge technology with
a customer-centric approach. Furthermore, this change allows us to clearly communicate our expanded digital
service offerings, attract a wider demographic, and prepare for the integration of future financial technologies like
digital currencies, which are key to our long-term strategy,” said Rashed A. Al Ansari, Chief Executive Officer of
Blue Remit.

Under the Blue Remit identity, customers and partners will benefit from a renewed focus on innovative solutions,
operational excellence, and unparalleled service delivery. The transition to the new branding will be seamless, with
no disruption to ongoing operations or partnerships.

For further information, please contact:
Orient Planet Group (OPG)
Email: media@orientplanet.com
Website: www.orientplanet.com