Page 153 - AAE PR REPORT - MARCH 2025

3/3/25, 12:04 PM Worldwide CashExpress unveils its new Identity as Blue Remit

Rashed A. Al Ansari, Chief Executive Officer of Blue Remit. Image Courtesy: Blue Remit
Worldwide CashExpress unveils its new Identity as Blue

Remit

The transformation aligns with the Company’s vision to lead in technology-driven global remittance
solutions

Press Release

March 2, 2025

Dubai, UAE – Worldwide Cash Express, a leading Money Transfer Operator and subsidiary of Al Ansari Financial
Services PJSC (DFM: ALANSARI), one of the leading integrated financial services groups in the UAE, is proud to
announce its rebranding to Blue Remit. This strategic rebrand further strengthens the company’s position as a
trusted and innovative global remittance provider, leveraging advanced technology to meet the evolving needs of
our customers and partners.

The decision to rebrand follows extensive strategic planning and aligns with the company’s vision for innovation,
expansion, and market leadership. Blue Remit will build on the strong foundation established by Worldwide Cash
Express while embracing a broader perspective to deliver cutting-edge modern remittance solutions to a more
dynamic and diverse global market.

Inspired by the blue sky, symbolising limitless possibilities, Blue Remit reflects the company’s ambition to redefine
cross-border payments through advanced technology and expanded digital services across the globe.

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