Page 25 - LikedCard PR Report - November 2025

compared to 2024, surpassing five million users and processing over

150 million orders across the GCC region. As the company completes its
ten-year milestone in the Gift Card and Incentive Card Market, it honoured
its top 1,000 users through a structured points distribution system, as part

of its flagship ‘100 Million Reward Points Giveaway’ campaign, highlighting
the region’s fast-growing appetite for digital gift cards.

According to LikeCard’s growth results, gaming remains its most active and
in-demand category, driving a large share of its 150 million completed

orders. This trend mirrors the entertainment-first mindset of GCC
consumers and highlights the gaming sector’s growing role as the engine

behind the region’s eCommerce boom. In the GCC region, Saudi Arabia
leads with 21 per cent of LikeCard’s market share, followed by Kuwait and
the UAE, reflecting the platform’s robust regional footprint.

The ‘100 Million Reward Points Giveaway’ campaign highlights how user

behaviour and platform growth influence each other, driving the broader
adoption of gift cards as a key digital lifestyle tool in the Middle East and
Africa region.

Ammar Alsoos, Co-Founder and CEO, LikeCard, stated: “Consumers

have always been at the heart of our growth story. We are proud to share
these latest milestones, which reflect not only LikeCard’s success but also
the rapid expansion of the region’s Gift Card and Incentive Card Market,

which is valued at USD 23.83 billion in 2025 and projected to reach USD
62.32 billion by 2030. As we mark our tenth year of digital innovation, we

remain committed to rewarding users who have supported us from the start
and continue to shape our journey.”

As part of the campaign, the top five users were awarded 10 million points
each, the next 100 users won 100,000 points each, with the remaining 895

users receiving 45,000 points each, all redeemable online, across
hundreds of brands.

Mr Alsoos further stated: “LikeCard, as the first prepaid card and
eCommerce platform in the MENA region, was launched in response to the

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