Page 22 - LikedCard PR Report - November 2025

LikeCard strengthens growth of digital gifting market in GCC, honours 100 million points to top users
November 06, 2025: LikeCard, the MENA region’s leading digital platform for top-ups and gift
cards, reported a 20 per cent year-on-year growth compared to 2024, surpassing five million users
and processing over 150 million orders across the GCC region. As the company completes its ten-
year milestone in the Gift Card and Incentive Card Market, it honoured its top 1,000 users through
a structured points distribution system, as part of its flagship ‘100 Million Reward Points Giveaway’
campaign, highlighting the region’s fast-growing appetite for digital gift cards.

According to LikeCard’s growth results, gaming remains its most active and in-demand category,
driving a large share of its 150 million completed orders. This trend mirrors the entertainment-first
mindset of GCC consumers and highlights the gaming sector’s growing role as the engine behind
the region’s eCommerce boom. In the GCC region, Saudi Arabia leads with 21 per cent of
LikeCard’s market share, followed by Kuwait and the UAE, reflecting the platform’s robust
regional footprint.

The ‘100 Million Reward Points Giveaway’ campaign highlights how user behaviour and platform
growth influence each other, driving the broader adoption of gift cards as a key digital lifestyle
tool in the Middle East and Africa region.

Ammar Alsoos, Co-Founder and CEO, LikeCard, stated: “Consumers have always been at the
heart of our growth story. We are proud to share these latest milestones, which reflect not only
LikeCard’s success but also the rapid expansion of the region’s Gift Card and Incentive Card
Market, which is valued at USD 23.83 billion in 2025 and projected to reach USD 62.32 billion by
2030. As we mark our tenth year of digital innovation, we remain committed to rewarding users
who have supported us from the start and continue to shape our journey.”

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