Page 19 - LikedCard PR Report - November 2025

Latest News
According to LikeCard’s growth results, gaming remains its most active and in-demand category, driving a
large share of its 150 million completed orders. This trend mirrors the entertainment-first mindset of GCC

consumers and highlights the gaming sector’s growing role as the engine behind the region’s eCommerce
boom. In the GCC region, Saudi Arabia leads with 21 per cent of LikeCard’s market share, followed by

Kuwait and the UAE, reflecting the platform’s robust regional footprint.

The ‘100 Million Reward Points Giveaway’ campaign highlights how user behaviour and platform growth
influence each other, driving the broader adoption of gift cards as a key digital lifestyle tool in the Middle

East and Africa region.

Ammar Alsoos, Co-Founder and CEO, LikeCard, stated: “Consumers have always been at the heart of

our growth story. We are proud to share these latest milestones, which reflect not only LikeCard’s success
but also the rapid expansion of the region’s Gift Card and Incentive Card Market, which is valued at USD

23.83 billion in 2025 and projected to reach USD 62.32 billion by 2030. As we mark our tenth year of
digital innovation, we remain committed to rewarding users who have supported us from the start and
continue to shape our journey.”

As part of the campaign, the top five users were awarded 10 million points each, the next 100 users won

100,000 points each, with the remaining 895 users receiving 45,000 points each, all redeemable online,
across hundreds of brands.

Mr Alsoos further stated: “LikeCard, as the first prepaid card and eCommerce platform in the MENA

region, was launched in response to the rise in eCommerce adoption, corporate incentive programs, and
a digitally engaged consumer base. We remain steadfast in our efforts to provide users with a simple,
accessible platform that will also enable businesses to attract more customers, stand out from competitors

and increase their profits.”

Over the past decade, the platform has served over five million users across telecommunications,
gaming, electronic services, and retail sectors. Its extensive portfolio of digital products continues to

attract a growing audience seeking flexibility, security, and instant access to their favourite brands. The
platform now offers instant access to more than 3,000 SKUs from the world’s leading brands, including

Apple, PlayStation, Shahid, Netflix, and STC. Moreover, it continues to streamline access to digital
products through its user-friendly solutions, as well as cost-effective and high-quality value-added service
offerings.

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