Page 16 - LikedCard PR Report - November 2025
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LikeCard strengthens growth of digital gifting market in GCC, honours 100 million points to top users - Middle East Business …
According to LikeCard’s growth results, gaming remains its most active and in-demand
category, driving a large share of its 150 million completed orders. This trend mirrors the
entertainment-first mindset of GCC consumers and highlights the gaming sector’s
growing role as the engine behind the region’s eCommerce boom. In the GCC region,
Saudi Arabia leads with 21 per cent of LikeCard’s market share, followed by Kuwait and
the UAE, reflecting the platform’s robust regional footprint.
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The ‘100 Million Reward Points Giveaway’ campaign highlights how user behaviour and
platform growth influence each other, driving the broader adoption of gift cards as a key
digital lifestyle tool in the Middle East and Africa region.
Ammar Alsoos, Co-Founder and CEO, LikeCard, stated: “Consumers have always been at
the heart of our growth story. We are proud to share these latest milestones, which
reflect not only LikeCard’s success but also the rapid expansion of the region’s Gift Card
and Incentive Card Market, which is valued at USD 23.83 billion in 2025 and projected to
reach USD 62.32 billion by 2030. As we mark our tenth year of digital innovation, we
remain committed to rewarding users who have supported us from the start and continue
to shape our journey.”
As part of the campaign, the top five users were awarded 10 million points each, the
next 100 users won 100,000 points each, with the remaining 895 users receiving 45,000
points each, all redeemable online, across hundreds of brands.
Mr Alsoos further stated: “LikeCard, as the first prepaid card and eCommerce platform in
the MENA region, was launched in response to the rise in eCommerce adoption,
corporate incentive programs, and a digitally engaged consumer base. We remain
steadfast in our efforts to provide users with a simple, accessible platform that will also
enable businesses to attract more customers, stand out from competitors and increase
their profits.”
Over the past decade, the platform has served over five million users across
telecommunications, gaming, electronic services, and retail sectors. Its extensive
portfolio of digital products continues to attract a growing audience seeking flexibility,
security, and instant access to their favourite brands. The platform now offers instant
access to more than 3,000 SKUs from the world’s leading brands, including Apple,
PlayStation, Shahid, Netflix, and STC. Moreover, it continues to streamline access to
digital products through its user-friendly solutions, as well as cost-effective and high-
quality value-added service offerings.
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