Page 13 - LikedCard PR Report - November 2025

Likecard Strengthens Growth Of Digital Gifting Market In GCC, Honours 100 Million Points To Top Users
(MENAFN- Mid-East Info)
Digital Gaming gift cards remain the most active and in-demand category
in the GCC region.
The Middle East and Africa Gift Card and Incentive Card Market is valued
at USD 23.83 billion in 2025 and is projected to reach USD 62.32 billion by
2030.

November, 2025: LikeCard, the MENA region's leading digital platform for
top-ups and gift cards, reported a 20 per cent year-on-year growth
compared to 2024, surpassing five million users and processing over 150
million orders across the GCC region. As the company completes its ten-
year milestone in the Gift Card and Incentive Card Market, it honoured its
top 1,000 users through a structured points distribution system, as part of

its flagship '100 Million Reward Points Giveaway' campaign, highlighting
the region's fast-growing appetite for digital gift cards.

According to LikeCard's growth results, gaming remains its most active and in-
demand category, driving a large share of its 150 million completed orders. This
trend mirrors the entertainment-first mindset of GCC consumers and highlights

the gaming sector's growing role as the engine behind the region's eCommerce
boom. In the GCC region, Saudi Arabia leads with 21 per cent of LikeCard's
market share, followed by Kuwait and the UAE, reflecting the platform's robust
regional footprint.

The '100 Million Reward Points Giveaway' campaign highlights how user
behaviour and platform growth influence each other, driving the broader
adoption of gift cards as a key digital lifestyle tool in the Middle East and Africa
region.

Ammar Alsoos, Co-Founder and CEO, LikeCard, stated:“Consumers have
always been at the heart of our growth story. We are proud to share these
latest milestones, which reflect not only LikeCard's success but also the rapid
expansion of the region's Gift Card and Incentive Card Market, which is valued

at USD 23.83 billion in 2025 and projected to reach USD 62.32 billion by 2030.
As we mark our tenth year of digital innovation, we remain committed to
rewarding users who have supported us from the start and continue to shape
our journey.”

As part of the campaign, the top five users were awarded 10 million points
each, the next 100 users won 100,000 points each, with the remaining 895
users receiving 45,000 points each, all redeemable online, across hundreds of

brands.
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