Page 15 - LikedCard PR Report - November 2025

LikeCard strengthens growth of digital gifting market in GCC, honours 100 million points to top users - Middle East Business …

LikeCard strengthens growth of digital gifting
market in GCC, honours 100 million points to

top users

November 6, 2025

Digital Gaming gift cards remain the most active and in-demand category in the GCC
region.

The Middle East and Africa Gift Card and Incentive Card Market is valued at USD 23.83
billion in 2025 and is projected to reach USD 62.32 billion by 2030.

November, 2025: LikeCard, the MENA region’s leading digital platform for top-ups and
gift cards, reported a 20 per cent year-on-year growth compared to 2024, surpassing
five million users and processing over 150 million orders across the GCC region. As
the company completes its ten-year milestone in the Gift Card and Incentive Card
Market, it honoured its top 1,000 users through a structured points distribution
system, as part of its flagship ‘100 Million Reward Points Giveaway’ campaign,
highlighting the region’s fast-growing appetite for digital gift cards.

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