Page 8 - LikedCard PR Report - November 2025

Press Release

LikeCard strengthens growth of digital gifting market in GCC,

honours 100 million points to top users

• Digital Gaming gift cards remain the most active and in-demand category in the GCC

region.
• The Middle East and Africa Gift Card and Incentive Card Market is valued at USD 23.83

billion in 2025 and is projected to reach USD 62.32 billion by 2030.

November 06, 2025: LikeCard, the MENA region’s leading digital platform for top-ups and
gift cards, reported a 20 per cent year-on-year growth compared to 2024, surpassing five

million users and processing over 150 million orders across the GCC region. As the company
completes its ten-year milestone in the Gift Card and Incentive Card Market, it honoured its

top 1,000 users through a structured points distribution system, as part of its flagship ‘100

Million Reward Points Giveaway’ campaign, highlighting the region’s fast-growing appetite
for digital gift cards.

According to LikeCard’s growth results, gaming remains its most active and in-demand

category, driving a large share of its 150 million completed orders. This trend mirrors the

entertainment-first mindset of GCC consumers and highlights the gaming sector’s growing role
as the engine behind the region’s eCommerce boom. In the GCC region, Saudi Arabia leads

with 21 per cent of LikeCard’s market share, followed by Kuwait and the UAE, reflecting the
platform’s robust regional footprint.

The ‘100 Million Reward Points Giveaway’ campaign highlights how user behaviour and
platform growth influence each other, driving the broader adoption of gift cards as a key digital

lifestyle tool in the Middle East and Africa region.