Page 64 - CABSAT PR REPORT - March & April 2024

4/30/24, 10:37 AM CABSAT marks its 30th anniversary with return of prestigious MENA Co-Production Salon - Middle East Business News and Infor…
several new deals are still unfolding, but for now, these are the deals we were authorised to
announce.”

Stressing on the importance of CABSAT to the media industry, she added “The best part about

consistently having the Co-Production Salon at CABSAT, is the diverse mix of companies it
attracts. It serves as an ideal one-stop-shop for our participants, producers and broadcasters.

When they attend Co-Production Salon, they stick around because they could also find
everything they need, from new technologies to cameras and filming equipment, to broadcast

support for their content.”

Elena Brodskaia, Head of International Content Strategy at the MENA region’s first

Entertainment super App ‘Yango’, underscores her experience from the previous year, which
was held just months prior to the app’s remarkable launch in the MENA region. This highlights

the success and impact of the Co-Production Salon at CABSAT.

Elena said: “We participated in Co-production Salon at CABSAT 2023 at the onset of ‘Yango’
Play’s development and it offered a unique opportunity to connect with numerous leading

production houses of the region all in one place. The panel discussions on Ramadan shows and
the insightful analytics presented by HConsult were also very useful and it helped us in

shaping our content strategy for the app’s launch.”

About CABSAT:

With a history of over 29 years, CABSAT is the only specialised event that draws more than

14,000 business professionals from the MEASA region’s media, content, and digital industries.
Over the years, the event has welcomed the highest number of regional attendees, including

engineers, system integrators, and broadcasters from the content creation, broadcast, and
satellite industries, as well as content buyers, sellers, producers, and distributors. In line with

its vision to provide a platform for business, networking, and knowledge sharing for the
MEASA region’s media markets, CABSAT continues to work with innovative content creators,

producers, broadcast technology providers, and content delivery companies to identify traits of
success that will fuel the growth of the industry.

About HConsult:

A Dubai-based consultancy specialized in facilitating business within the Content production
and distribution industry in the Arabic-speaking MENA region. With a network of hundreds of

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