Page 22 - DXB Live PR REPORT - APRIL 2024

DXB LIVE made significant strides within the global events landscape, offering comprehensive event services across various
exhibitions and conferences worldwide. The agency expanded its footprint by constructing 20 exhibition stands in Barcelona,

Amsterdam, Istanbul, Riyadh, Marrakech, and New Delhi.
Additionally, the agency created exhibition pavilions for the UAE Ministry of Economy in Russia and South Korea. As part of its

international expansion plan, DXB LIVE participated in and promoted its services at global exhibitions in the United States,
Germany, Greece, India and Australia.

GITEX Africa’s Debut
GITEX Africa made its inaugural debut under the management of DXB LIVE, serving as the main contractor for the event held in

Marrakech, Morocco, in 2023. The exhibition showcased five cutting-edge display platforms tailored for industry leaders such
as HP, Oracle, Dubai Silicon Oasis, Rubrik, and Schneider Electric, highlighting innovative IT solutions. Additionally, the

successful launch of the Saudi Food Exhibition in Riyadh in 2023 further solidified DXB LIVE's expertise in event management.
Both exhibitions are set to return for their second editions in 2024.

A Successful Second Edition of World of Coffee
In collaboration with the Specialty Coffee Association, DXB LIVE organised the second edition of the World of Coffee exhibition,

bringing together professionals from the coffee industry, including experts, pioneers, traders, investors and farmers. The largest
event of its kind in the coffee industry in the region attracted more than 10,000 specialised visitors, with 1,500 companies and
brands participating from 48 countries worldwide. The event successfully enhanced Dubai's position as a global hub for the

coffee industry.

Diverse Community Events
DXB LIVE curated a diverse array of 15 community events throughout the year, showcasing the cultural richness of Dubai and

Abu Dhabi, from a number of stunning drone shows to festivals, artistic performances, and musical concerts featuring both Arab
and international artists.

Highlights included the beloved Modesh World, a sprawling 30,000 square meter extravaganza that captivated over 200,000
attendees in 2023. The event offered more than 90 rides, numerous event areas, daily performances, workshops, and a diverse

range of culinary offerings. Additionally, the second edition of Souq Al Freej provided a platform for small-to-medium
enterprises to showcase their home-made products.

Another standout was Hatta Cultural Nights, a landmark event that helped solidify Hatta's position on the tourism map. This

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