Page 3 - Centena Group PR Report - September 2024
P. 3
MEDIA MONITORING REPORT
(September 2024)
Centena Group
1 Press Release was issued for Centena Group
2 Opinion Pieces were issued for Centena Group
1 Interview was conducted for Centena Group
TOTAL VALUE - ARABIC & ENGLISH PRESS RELEASES IN UAE
AED.
Arabic Total AED 106,300
*Arabic Total Value of Spend 1:4 AED 425,200
English Total AED 319,000
*English Total Value of Spend 1:4 AED 1,276,000
TOTAL AED 1,701,200
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
