Page 25 - HyperPay Report - FEBRUARY 2024

2/22/24, 1:56 PM PRESSR: Customer experience excellence: How Hyperpay enhances checkout processes — TradingView News
PRESSR: Customer

experience excellence:

How Hyperpay enhances

checkout processes

Feb 21, 202418:28 GMT+4

In the present fast-paced world of e-commerce, the success of an

organisation is defined by the seamless and personalised experience

it provides for customers across every touchpoint. A fundamental

aspect of this experience is the checkout process, which is the final

step in the online purchasing journey. A perfect and streamlined

checkout process can provide numerous compelling advantages,

including driving up conversion rates as well as leaving a lasting

impact on customers, thereby elevating consumer satisfaction and

bolstering brand credibility.

It has been reported that around 42.9 per cent of all online

purchases are done through mobile devices, typically smartphones.

Before the COVID-19 outbreak, the e-retail sector in the Gulf

Cooperation Council (GCC) region was projected to have a 12.2 per

cent penetration rate of offline retail in 2025. After the pandemic,

the projected penetration rate increased to about 16.3 per cent.

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