Page 23 - HyperPay Report - FEBRUARY 2024

2/22/24, 1:56 PM Customer Experience Excellence: How HyperPay enhances checkout processes - Middle East News 247
where customers can save their payment information for future purchases, eliminating the

need for re-entering their details every time they make a transaction.

Furthermore, several e-commerce platforms, including Shopify, WooCommerce, Magento,

and others, are easily integrated with HyperPay. Owing to this integration, the need for
complicated technological installations and setups is eliminated, enabling businesses to

integrate HyperPay’s payment solutions quickly and seamlessly into their current online

storefronts. As a result, merchants can completely focus on providing remarkable products

and services, while HyperPay efficiently manages the payment processing in the background.
Furthermore, a leading payment gateway provider offers responsive checkout pages, which

are optimised for a range of devices, including desktops, laptops, smartphones, and tablets.

Regardless of the device a customer uses, HyperPay’s mobile-friendly checkout pages

provide a smooth experience that increases customer happiness and conversion rates.

Security is always a concern as well as a matter of paramount significance when it comes to
online transactions. It plays a crucial role, particularly during the checkout process as

sensitive financial information is exchanged during this time. HyperPay places a high priority

on ensuring security by adhering to industry standards, such as the Payment Card Industry

Data Security Standard (PCI DSS) as well as using strong encryption protocols. This way,
customers are provided with utmost confidence and trust by offering a safe and secure

payment environment, which encourages them to seamlessly complete their transactions.

The number of individuals making online purchases is rising significantly in Saudi Arabia,

owing to the greater convenience it offers as well as the ease of use. Similarly, the number is

also increasing substantially in the UAE, with a World Bank report stating that around 9.82

million people in the UAE made online purchases in 2023. The report states that this number
is expected to reach 11.11 million by 2025. The growing number of individuals making online

purchases offer scammers the opportunity to prey on vulnerable customers. Around 93 per

cent of fraudulent financial activities happened after the COVID-19 outbreak, according to

Arabian Business, lending credence to the fact that cybercrime activity is rising quickly. This is
anticipated to serve as an impediment to the e-commerce market expansion.

To identify and prevent fraudulent transactions in real-time, HyperPay leverages various
cutting-edge fraud prevention tools and technology. These tools include geolocation tracking,

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