Page 19 - HyperPay Report - FEBRUARY 2024

2/22/24, 1:56 PM Customer Experience Excellence: How HyperPay enhances checkout processes | Web Release
processing in the background. Furthermore, a leading payment gateway provider offers responsive

checkout pages, which are optimised for a range of devices, including desktops, laptops, smartphones,

and tablets. Regardless of the device a customer uses, HyperPay’s mobile-friendly checkout pages
provide a smooth experience that increases customer happiness and conversion rates.

Security is always a concern as well as a matter of paramount significance when it comes to online

transactions. It plays a crucial role, particularly during the checkout process as sensitive financial

information is exchanged during this time. HyperPay places a high priority on ensuring security by

adhering to industry standards, such as the Payment Card Industry Data Security Standard (PCI DSS)
as well as using strong encryption protocols. This way, customers are provided with utmost confidence

and trust by offering a safe and secure payment environment, which encourages them to seamlessly

complete their transactions.

The number of individuals making online purchases is rising significantly in Saudi Arabia, owing to the

greater convenience it offers as well as the ease of use. Similarly, the number is also increasing
substantially in the UAE, with a World Bank report stating that around 9.82 million people in the UAE

made online purchases in 2023. The report states that this number is expected to reach 11.11 million by

2025. The growing number of individuals making online purchases offer scammers the opportunity to

prey on vulnerable customers. Around 93 per cent of fraudulent financial activities happened after the

COVID-19 outbreak, according to Arabian Business, lending credence to the fact that cybercrime

activity is rising quickly. This is anticipated to serve as an impediment to the e-commerce market
expansion.

To identify and prevent fraudulent transactions in real-time, HyperPay leverages various cutting-edge

fraud prevention tools and technology. These tools include geolocation tracking, behavioural analysis,

and machine learning algorithms as well as safeguard both customers and merchants by minimising
chargebacks and identifying suspicious activities.

Enterprises can further easily tailor the checkout processes using HyperPay to align with their

corporate identity. They can customise the payment process and reflect their branding elements, from

branded invoices and receipts to customised payment pages. This personalisation not only increases

brand awareness but also strengthens consumer brand loyalty. Additionally, an easy and quick checkout
procedure lessens friction throughout the buying process, which increases conversion rates and lowers

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