Page 15 - HyperPay Report - FEBRUARY 2024

2/22/24, 1:56 PM Customer experience excellence: How Hyperpay enhances checkout processes
Industry Data Security Standard (PCI DSS) as well as using strong encryption protocols.
This way, customers are provided with utmost confidence and trust by offering a safe and

secure payment environment, which encourages them to seamlessly complete their

transactions.

The number of individuals making online purchases is rising significantly in Saudi Arabia,

owing to the greater convenience it offers as well as the ease of use. Similarly, the number

is also increasing substantially in the UAE, with a World Bank report stating that around
9.82 million people in the UAE made online purchases in 2023. The report states that this

number is expected to reach 11.11 million by 2025. The growing number of individuals
making online purchases offer scammers the opportunity to prey on vulnerable

customers. Around 93 per cent of fraudulent financial activities happened after the
COVID-19 outbreak, according to Arabian Business, lending credence to the fact that

cybercrime activity is rising quickly. This is anticipated to serve as an impediment to the e-

commerce market expansion.

To identify and prevent fraudulent transactions in real-time, HyperPay leverages various

cutting-edge fraud prevention tools and technology. These tools include geolocation

tracking, behavioural analysis, and machine learning algorithms as well as safeguard both
customers and merchants by minimising chargebacks and identifying suspicious

activities.

Enterprises can further easily tailor the checkout processes using HyperPay to align with
their corporate identity. They can customise the payment process and reflect their

branding elements, from branded invoices and receipts to customised payment pages.
This personalisation not only increases brand awareness but also strengthens consumer

brand loyalty. Additionally, an easy and quick checkout procedure lessens friction
throughout the buying process, which increases conversion rates and lowers cart

abandonment rates. This, combined with other remarkable features, enables companies

to create a favourable impression of the company, which in turn promotes repeat business
and long-term customer relationships.

Achieving success in the highly competitive e-commerce market of the present requires

providing exceptional customer experiences. HyperPay plays a crucial role in this regard
since it improves the overall online buying experience and streamlines checkout

procedures. Through payment efficiency, security prioritisation, and numerous

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