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2/22/24, 1:56 PM Customer Experience Excellence: How HyperPay enhances checkout processes | Web Release
BUSINESS
Customer Experience Excellence: How HyperPay Enhances
Checkout Processes
By Editor_wr Last updated Feb 22, 2024
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In the present fast-paced world of e-commerce, the success of an organisation is defined by the
seamless and personalised experience it provides for customers across every touchpoint. A fundamental
aspect of this experience is the checkout process, which is the final step in the online purchasing
journey. A perfect and streamlined checkout process can provide numerous compelling advantages,
including driving up conversion rates as well as leaving a lasting impact on customers, thereby
elevating consumer satisfaction and bolstering brand credibility.
It has been reported that around 42.9 per cent of all online purchases are done through mobile devices,
typically smartphones. Before the COVID-19 outbreak, the e-retail sector in the Gulf Cooperation
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