Page 3 - HyperPay Report - FEBRUARY 2024
P. 3
PR REPORT
HyperPay
February 2024
1 Feature Article was made for HyperPay.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 256,800
*Arabic Total Value of Spend 1:4 AED 1,027,200
English Total AED 178,700
*English Total Value of Spend 1:4 AED 714,800
TOTAL AED 1,742,000
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
